Target has long been a convenient stop for affordable clothing options, and the Minnesota-based retailer is looking to expand its reach with a new slew of private label brands that includes 'A New Day.' The appropriately named brand features a versatile collection of women's clothing meant to satisfy the diverse needs of consumers' daily lives, from work to weekends to dinner dates.
One of the big selling points of A New Day is the mix-and-match convenience of the pieces. The clothes aren't designed to be worn with specific pairings, which makes it a lot easier for consumers to express their own personal styles with the brand — even if many others end up wearing the clothes as well.
A New Day follows Target's recent announcement of several private label brands for many different market segments.