Scratch-Proof Phone Screens

Kyocera Brigadier Offers a Sapphire Screen More Durable Than Most

While most people do not dream of having a phone that they can scratch at with a knife or throw at a brick wall without it being harmed, having a durable phone screen has certainly become a necessity in this day and age.

The waterproof Kyocera Brigadier has provided a solution to those who regularly drop their phones in puddles or happen to throw them at street signs. The 4.5-inch screen is called the 'Sapphire Shield' and is of the gemstone sapphire, which is the third hardest mineral in the world -- behind diamond and moissanite.

The phone has been described by Kyocera as "virtually scratch-proof" and is the first of its kind. It has been tested by Kyocera and consumers alike and the general consensus is that the Brigadier lives up to the hype.

Durable Phone Screens
Opportunity to develop phone screens with increased durability to withstand everyday use and accidental mishaps.
Sapphire Screen Technology
Potential for integrating sapphire screens in various devices to provide a scratch-proof and long-lasting display.
Rugged Smartphones
Growing demand for rugged smartphones that can withstand harsh environments and extreme conditions.

Industries Being Reshaped

Smartphone Manufacturing
Disruptive innovation opportunity to develop and manufacture smartphones with scratch-resistant and durable screens.
Consumer Electronics
Potential for incorporating sapphire screen technology in a wide range of consumer electronic devices, such as tablets, smartwatches, and laptops.
Outdoor and Adventure Gear
Opportunity to create rugged smartphones specifically designed for outdoor enthusiasts and adventure seekers.
SCORE
2.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 42%
Activity 36%
Freshness 8%