Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

Mood-Evoking Marijuana Apps

The Dōs App Lets Cannabis Brands Sponsor VR Mobile Experiences

— March 11, 2016 — Marketing
Marijuana marketing is going virtual with Dōs, a new smartphone app that uses immersive VR experiences to help cannabis brands promote their products.

Conceived by tech entrepreneur and ex-NFL player Gerome Sapp, the Dōs app invites users to access an array of multimedia experiences or 'moods' that aim to mimic the experience associated with consuming a particular strain of cannabis. Each 'mood' is accompanied by sponsored content provided by a specific cannabis brand.

The VR experiences range from tranquil sunsets on the beach to glitzy fountain shows in Las Vegas. They are best enjoyed using a virtual reality headset such as the Google Cardboard, but can also be viewed on your smartphone's screen.

The fledgling cannabis industry faces a variety of legal hurdles when it comes to marketing, and cannabis brands remain largely marginalized by conventional media platforms wary of granting them advertising space. The Dōs app offers these brands an opportunity to sponsor virtual experiences that evoke feelings and moods that represent the effects of their products.

The alignment of specific feelings with brands is as old as marketing itself, but by leveraging virtual reality and smartphone apps, Dōs is now set to make this age-old advertising ploy available to the cannabis industry.
4.6
Score
Popularity
Activity
Freshness