The Shop 4 Rings iOS app is designed to let consumers try on jewelry without having to venture in store. The app uses augmented reality to simulate the trying on experience, allowing consumers to test out different ring styles and sizes through a mobile jewelry store. The use of augmented reality allows consumers the opportunity to have an in-store personalized shopping experience from the comfort of their own home.
The app is designed to allow consumers to test out jewelry products prior to purchase and free of charge. The app makes use of a smartphone camera to scan the shopper's hand and then applying the company's different rings onto the photograph as the app is able to place rings onto the different fingers. The platform has customized features allowing consumers to zoom in and out and adjust the ring sizes to suit their hand.