The Style Garden by Intu is a multi-sensory retail installation currently making its way around the UK. Stopping off at a number of shopping centers, the summery kiosk is covered in fake hedges in order to create an immersive, multi-sensory experience from the Intu brand, which owns (or part-owns) 18 shopping centers across the United Kingdom.
The clever in-mall experience highlights various styles and looks currently having a moment ahead of summer 2016. Covered in yellow, pink and purple flowers, the Style Garden includes mannequins decked out in some of the seasons hottest wears. The Style Garden experience was created by agency Maynineteen for Intu, while the project was conceived as a means of inspire shoppers and drive sales.
The Style Garden will be traveling to each Intu shopping center between March 10 and April 20.
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The Style Garden is a Retail Installation from Intu Touring the UK
- By: Rebecca ByersMar 17, 2016