The recently announced Zara Ungendered collection is a stylish unisex range featuring a large mixture of casual wardrobe basics with no piece priced over $50. The innovative collection is likely the most accessible example of unisex fashion, given that many gender-neutral collections and retail concepts that have emerged so far have been more on the luxury end of the spectrum.
Located under the TRF portion of the brand's online store, the Zara Ungendered collection includes a variety of minimalist basic like matching grey sweatsuits, crisp plain white tees and straight-legged jeans.
The affordable unisex collection follows other mainstream brand efforts that stray from binary understandings of gender roles and how these ideals may cloud our true fashion interests. British department store brand Selfridges launched a unisex apparel concept store called Agender, which similarly included wears modeled and designed for both men and women.
Why This Trend Is Growing
- Unisex Fast Fashion
- The Zara Ungendered Collection is an example of disruptive innovation in the unisex fast fashion space, making the market more accessible and affordable.
- Gender-neutral Collections
- The emergence of gender-neutral collections is disrupting traditional understandings of masculine and feminine fashion, creating new opportunities for brands to explore and innovate in this space.
- Affordable Luxury
- Brands like Zara are disrupting the luxury unisex fashion space by offering affordable, stylish options that appeal to a larger consumer demographic.
Industries Being Reshaped
- Fast Fashion
- The Zara Ungendered Collection is disrupting the fast fashion industry by offering a unisex range at affordable prices.
- Retail
- The emergence of unisex and gender-neutral concepts in retail stores is disrupting traditional understandings of how clothing should be marketed and sold, creating new opportunities for brands to innovate.
- Fashion Design
- The trend towards unisex and gender-neutral fashion is disrupting traditional gender roles in fashion design and opening up new opportunities for designers to explore and innovate in this space.
