A new Starbucks location in Bangkok, Thailand looks to make the experience for patrons a little bit more inviting and focused on allowing them to linger longer. Taking the design aesthetic of a traditional Farmhouse into consideration, the Starbucks cafe features a large box-like enclosure that sits atop a house-style unit.
Designed by the I Like Design Studio, the Starbucks location features ample seating with the top portion offering spacious areas to relax, unwind or perhaps get some work done.
The location features a drive-thru as well as meeting rooms on the second floor to enhance the usage capabilities of the space. At night, the glass-enclosed top portion allows patrons to see out and outsiders to see in.
Key Themes Behind This Trend
- Farmhouse-inspired Cafe Design
- Creating a modern yet rustic atmosphere in cafes through the use of farmhouse-inspired design.
- Enhanced Cafe Seating
- Providing ample seating, including comfortable and spacious areas, to encourage patrons to stay and enjoy their experience.
- Multi-use Cafe Spaces
- Incorporating additional features such as drive-thrus, meeting rooms, and outdoor spaces to increase the usage capabilities of cafes.
Where This Applies
- Hospitality Industry
- Implementing farmhouse-inspired design and enhanced seating options in cafes and other hospitality spaces to increase customer satisfaction and loyalty.
- Real Estate Industry
- Partnering with cafe businesses to incorporate multi-use spaces in new or existing developments to offer added value to tenants or residents.
- Architecture and Design Industry
- Designing cafes and other hospitality spaces with a focus on creating modern yet rustic atmospheres and multi-use spaces with enhanced seating to meet evolving customer preferences.
