Although many consumers are shifting some of their shopping habits to eCommerce, brands are calling them back to retail locations to experience products firsthand as seen with this Lenovo store. Developed as something of a retail experience zone with a more casual feel, the store is intended to get users to try out the products, chat with the associates and understand the brand better.
The Lenovo store is also digitally integrated with a stage-like section for consumers to snap selfies and post them to social media using the hashtag #expressyourselfie to win a laptop.
The Lenovo retail experience is located in Reading, UK and was created in partnership with Total Media to create a retail space that is inviting, comfortable and more of a destination.
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