Located at The Grove in Los Angeles, the new Rachel Zoe brick-and-mortar store is set to be a fashion retailer that is family-friendly. Despite the namesake designer being associated with high-fashion, the retail location is designed for moms to visit with their kids without having to worry about a stuffy environment.
Featuring products ranging in price point from under $100, to several thousand the fashion retailer chose The Grove as the location for the pop-up because of the center's history. A go-to shopping hotspot for people from all walks of life, The Grove was chosen by Zoe herself as a spot for the fashion-forward with a family in tow.
The design of the shop is even tailored to allow kids to play around and under the displays while mom shops for the latest fashions.
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