Tennessee-based restaurant chain Cracker Barrel recently announced plans to open a new fast casual restaurant called 'Holler & Dash.' In recent years, fast casual chains such as Chipotle and Panera Bread have proven extremely popular among millennials. Now it seems that sit-down restaurants such as Cracker Barrel are looking to tap into this market with causal outlets of their own.
Cracker Barrel's new restaurant will be called Holler & Dash and the first location will open in Homewood, Alabama. This city is particularly important as it is located in the Birmingham metro area in a pedestrian-friendly spot. Like other high-end fast casual chains, the new eatery will offer counter service, as well as take-out. However, the menu will more closely resemble Cracker Barrel's Southern offering such as biscuit sandwiches and other dishes designed to satisfy sweet and savory cravings.
Key Themes Behind This Trend
- Expansion Into Fast Casual
- Sit-down restaurant chains, like Cracker Barrel, are looking to tap into the fast casual market by opening casual outlets of their own.
- Millennials' Preference for Fast Casual
- Fast casual chains such as Chipotle and Panera Bread have become popular among millennials, creating opportunities for other sit-down restaurants to cater to this market.
- Southern-themed Fast Casual
- Cracker Barrel's new fast casual concept, Holler & Dash, will offer Southern-inspired dishes, such as biscuit sandwiches, catering to a niche market within the fast casual segment.
Where This Applies
- Restaurant
- The restaurant industry is looking to expand into the fast casual segment to cater to millennials and capitalize on their preference for quick and quality dining experiences.
- Fast Casual
- The fast casual industry has become popular among millennials, presenting opportunities for sit-down restaurant chains to enter this market and compete with established fast casual brands.
- Southern Cuisine
- The Southern cuisine industry has the chance to tap into the fast casual segment by offering Southern-inspired dishes, like biscuit sandwiches, to cater to consumers looking for unique and flavorful dining options.
