The First Playboy Beer Garden Recently Opened in Pune, India

 - Mar 9, 2016
References: facebook & munchies.vice
Last week, the first ever Playboy Beer Garden opened up in Pune, India. After relaunching Playboy Magazine earlier this year, it seems that the brand is looking to diversify its portfolio.

The new Playboy Beer Garden consists of an 8,000-square-foot bar built for live music, fine dining and other forms of entertainment. There is also an on-site microbrewery that serves up signature Playboy beers. The entire space is adorned with the Playboy logo and has already been visited by former Playboy Bunny and current Bollywood star Sunny Leone.

While India may seem like an unusual location for the brand's first beer garden, the new venue is part of a targeted effort to expand into new markets. India is a particularly lucrative market for the aging men's lifestyle brand because of its young demographic.