The Carlsberg Chocolate bar is a brilliant sweet-toothed brand activation currently happening in London, Hosted at the Truman Brewery in Shoreditch, the unique Easter event follows the brand's tradition of engaging consumers in public spaces with truly innovative sampling experiences.
Officially titled "If Carlsberg Did Chocolate Bars,' the experience is part of the lager brand's #IfCarlsbergDid campaign and features the entire pop-up drinking establishment made from chocolate, including bar stools, wallpaper and the dartboard.
Guests of the Carlsberg Chocolate Bar pop-up are able to sample a half-pint of Carlsberg in an engraved glass made of milk chocolate. The experience aims to align the brand with the spring holiday weekend, given that Easter is considered a drinking occasion for consumers.
In 2015, Carlsberg hosted a beer-dispensing billboard at the same site in Shoreditch.