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MUJI Cafe&Meal is a Retail Cafe that Encourages Shoppers to Unwind

 - Feb 25, 2016
References: muji & straitstimes
Although the idea of a retail cafe might not seem very new, the MUJI Cafe&Meal is making waves in the retail market as being a huge success for the Japan-based brand.

The endeavor was started at The Paragon in Singapore where the MUJI Cafe&Meal saw foot traffic increase exponentially.

Instead of simply having shoppers purchase and leave, the MUJI Cafe&Meal is intended to give shoppers a place to relax, enjoy free WiFi and unwind. The retailer has reported that this has increased the overall comfort levels of consumers and their likelihood to make a purchase.

The retail cafe differentiates itself from the online experience by satisfying consumers' taste buds, comfort level and more to help keep them coming back.