Although the idea of a retail cafe might not seem very new, the MUJI Cafe&Meal is making waves in the retail market as being a huge success for the Japan-based brand.
The endeavor was started at The Paragon in Singapore where the MUJI Cafe&Meal saw foot traffic increase exponentially.
Instead of simply having shoppers purchase and leave, the MUJI Cafe&Meal is intended to give shoppers a place to relax, enjoy free WiFi and unwind. The retailer has reported that this has increased the overall comfort levels of consumers and their likelihood to make a purchase.
The retail cafe differentiates itself from the online experience by satisfying consumers' taste buds, comfort level and more to help keep them coming back.