The NikeLab DSM PEK is the latest international outpost that will stock the brand's latest offerings like the Spring 2016 Gyakusou collection and the LunarEpic Flyknit. The NikeLab DSM PEK boasts an ultra-modern aesthetic that stays true to the concept seen in international NikeLab stores and promises to bring the same sense of athletic community to the city of Beijing. The NikeLab DSM PEK is located in the I.T Beijing Market.
Located in the hip Sanlitun shopping neighborhood, the NikeLab DSM PEK is a pristine retail destination that showcases both the merchandise and the lifestyle aesthetic that surrounds the global Nike brand and its NikeLab offshoot. The immersive retail setting joins other NikeLab locations in such global cities as New York, London, Paris, Hong Kong and Shanghai.
Why This Trend Is Growing
- International Nikelab Outposts
- The success of NikeLab DSM PEK in Beijing highlights the opportunity for Nike to expand its immersive retail settings internationally.
- Athletic Lifestyle Boutiques
- Nike's immersive retail settings like the NikeLab DSM PEK provides an opportunity for athletic brands to showcase their products as part of a larger lifestyle aesthetic.
- Modern Aesthetic in Sportswear Retail
- The sleek and ultra-modern aesthetic of NikeLab DSM PEK indicates an opportunity for other sportswear brands to create a disruptive innovation in retail design.
Industries Being Reshaped
- Sportswear Retail
- Sportswear retail industry could leverage the immersive retail model to create a unique shopping experience for customers.
- Athletic Lifestyle Brands
- The success of NikeLab DSM PEK proves that there is a market for athletic lifestyle brands.
- International Retail Expansion
- The success of international NikeLab outposts like the NikeLab DSM PEK suggests an opportunity for international retail expansion for other brands.
