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The NikeLab DSM PEK is the Latest International Nikelab Shop

 - Mar 14, 2016
References: freshnessmag
The NikeLab DSM PEK is the latest international outpost that will stock the brand's latest offerings like the Spring 2016 Gyakusou collection and the LunarEpic Flyknit. The NikeLab DSM PEK boasts an ultra-modern aesthetic that stays true to the concept seen in international NikeLab stores and promises to bring the same sense of athletic community to the city of Beijing. The NikeLab DSM PEK is located in the I.T Beijing Market.

Located in the hip Sanlitun shopping neighborhood, the NikeLab DSM PEK is a pristine retail destination that showcases both the merchandise and the lifestyle aesthetic that surrounds the global Nike brand and its NikeLab offshoot. The immersive retail setting joins other NikeLab locations in such global cities as New York, London, Paris, Hong Kong and Shanghai.