A new Glenmorangie pop-up bar has opened its doors in London's Soho to the delight of local whiskey connoisseur. The concept of the pop-up bar, which allows consumers to experience the brand's impressive roster of whiskies, is conceived as a celebration of the wooden barrel aging process that contributes so much flavor and character to the products.
Designed and coordinated by Polar Black Events, the 'Beyond the Cask' pop-up boasts three different rooms aimed at providing three separate experiences. The Library room is designed for sipping and relaxing, while the second, a wood-adorned speakeasy, serves up cask-inspired cocktails and the Vault shows off some of the brand's rarer varieties.
The first Glenmorangie pop-up bar launched in London in fall 2015 and was titled 'Unseen,' offering patrons and brand fans a glimpse at some of their rarest whiskies.