Zakti is a sportswear retailer that aims to inspire consumers to reach their fitness goals. Targeting the active and urban consumer, the marketplace hopes to help women achieve balance in all aspects of their lives. While squeezing in a workout can be a difficult feat for some urban professionals who live life on the go, Zakti encourages consumers to make time for wellness.
The e-retailer carries a diverse range of sportswear, sneakers and fitness accessories while looping consumers in with social media channels that offer motivational support. Furthermore, the sportswear brand also lets website visitors get even more health and fitness tips via its online community blog.
“Sportswear is an exciting, fast-moving sector of the market and we’re delighted to be launching the Zakti range into it," said Ginny Paton, managing director at House PR, the brand's promotional agency while describing this exciting venture.