Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Zakti Helps Women Achieve Balanced Lifestyle and Fitness Goals

 - Mar 3, 2016
References: zaktiactive & thedrum
Zakti is a sportswear retailer that aims to inspire consumers to reach their fitness goals. Targeting the active and urban consumer, the marketplace hopes to help women achieve balance in all aspects of their lives. While squeezing in a workout can be a difficult feat for some urban professionals who live life on the go, Zakti encourages consumers to make time for wellness.

The e-retailer carries a diverse range of sportswear, sneakers and fitness accessories while looping consumers in with social media channels that offer motivational support. Furthermore, the sportswear brand also lets website visitors get even more health and fitness tips via its online community blog.

"Sportswear is an exciting, fast-moving sector of the market and we’re delighted to be launching the Zakti range into it," said Ginny Paton, managing director at House PR, the brand's promotional agency while describing this exciting venture.