Technical Loungewear

HOUSE iD is The Next Generation of Performance Apparel

HOUSE iD, a brand synonymous with technical apparel and loungewear, is making waves in the fashion industry. Born from the ethos of House Concepts Gym, a leading workout and wellness space, HOUSE iD seamlessly blends fashion, design, and sports.

With its roots in Vancouver and production in Los Angeles, the brand offers a collection tailored for the modern lifestyle, ensuring consumers feel at home regardless of their location or activity. Their latest collection, available on their website, showcases a range of products from ribbed tanks to bike shorts, all designed with the brand's signature technical precision. The brand's mantra, "Play with Possibility," encourages individuals to break free from constraints and explore their potential.

With features in prominent media outlets and endorsements from influencers like @madslewis and @sommerray, HOUSE iD is not just a brand; it's a movement. Dive into their world and experience the next generation of performance apparel.

Technical Loungewear
HOUSE iD is pioneering technical loungewear that seamlessly blends fashion, design, and sports.
Modern Lifestyle Collection
HOUSE iD offers a collection tailored for the modern lifestyle, ensuring consumers feel at home regardless of their location or activity.
Playful Exploration
HOUSE iD's mantra, 'Play with Possibility,' encourages individuals to break free from constraints and explore their potential.

Sectors Adopting This

Fashion
The fashion industry can embrace disruptive innovation by incorporating technical aspects and sportswear designs in loungewear.
Design
The design industry has an opportunity to create innovative loungewear by combining fashion aesthetics with technical precision and functionality.
Sports
The sports industry can explore disruptive innovation by collaborating with fashion brands to create performance-oriented loungewear for athletes and active individuals.
SCORE
4.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 58%
Activity 70%
Freshness 20%