Ecommerce retailer Gilt has been acquired by Hudson's Bay Co., but that's not all; the retail brand will create a physical store that suits the brand's commitment to quality experiences.
Rather than just being a brick-and-mortar store for the brand, the Gilt in-store experience will offer shoppers the ability to lounge, shop curated products and even feature kiosks to shop online. This blending of online and offline shopping mixed with the comfortable surroundings helps to ensure that consumers are likely to feel more included in the retail experience.
As eCommerce lures consumers away from physical store locations with lower price points and flash sales, brick-and-mortars like the new Gilt location are helping to create a new kind of balanced experience.
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