The Blu Berry Frozen Yogurt Shop focuses on creating an inviting atmosphere in the retail environment to encourage customers to stay for a longer period of time. Focused on branding itself as a destination rather than just a store, Blu Berry is open to hosting birthday parties, family functions and more.
The wave of frozen yogurt locations has seen many of them created as more of a spot to grab desserts and go rather than sit and enjoy. The branding focus of Blu Berry Frozen Yogurt Shop to encourage visitors to linger a while helps combat the take-out model that is becoming more pervasive in the retail market.
The toppings found at Blu Berry are all prepared fresh daily to limit the prevalence of pre-processed ingredients.