The Blu Berry Frozen Yogurt Shop Encourages Customers to Hang Out

The Blu Berry Frozen Yogurt Shop focuses on creating an inviting atmosphere in the retail environment to encourage customers to stay for a longer period of time. Focused on branding itself as a destination rather than just a store, Blu Berry is open to hosting birthday parties, family functions and more.

The wave of frozen yogurt locations has seen many of them created as more of a spot to grab desserts and go rather than sit and enjoy. The branding focus of Blu Berry Frozen Yogurt Shop to encourage visitors to linger a while helps combat the take-out model that is becoming more pervasive in the retail market.

The toppings found at Blu Berry are all prepared fresh daily to limit the prevalence of pre-processed ingredients.