An experiential Crosley pop-up will be hosted by Urban Outfitters at this year's South by Southwest interactive event, allowing visitors to create their very own custom LPs. While SXSW is known for spotlighting the latest tech-focused innovations, Urban Outfitters' experiential retail concept embraces a nostalgic but re-emerging music format.
Hosting a 'Make Your Own Vinyl Record' station at the 23rd annual South by Southwest festival in Austin, Urban Outfitters aims to appeal to Millennials with an interest in nostalgic electronics.
In addition to spotlighting its collection of retro-themed Crosley turntables, this station will also spotlight the lifestyle retailer's vast collection of reissued, new and custom LPs. Visitors will be able to listen to their favorite music titles while getting the chance to personalize a collectible keepsake.