The CORAZYs store in Tokyo boasts a stunning color-coordinated system that displays their product selection within four specific colors; green, blue, pink and orange. Centered around the concept of "Made in Japan" quality, the CORAZYs store is located in the Omotesando neighborhood and has plenty of curb appeal thanks to its illuminated, enticing interior.
Recreating the experience of browsing a library in order to select a novel, the CORAZYs store emphasizes the unique history of each of their products, similar to that explored when one picks up a new book. The overwhelming white space is defined by its neat and tidy shelves and the four pastel hues that serve to organize the space in a system that makes shopping quick and easy.
Key Themes Behind This Trend
- Color-coordinated Stores
- Retail stores utilizing color-coordinated systems to display their products can enhance customer experience and differentiate their brand.
- Library-inspired Retail
- Retailers can incorporate the experience of browsing a library, featuring unique products and emphasizing their history, to make shopping more appealing and immersive.
- Minimalist Interior Design
- Retailers can focus on minimalism and neat shelves to create a sleek design aesthetic that is both visually appealing and functional for customers.
Where This Applies
- Home Decor
- Home decor stores can utilize color-coordinated systems to showcase their products and make it easier for customers to find what they are looking for.
- Fashion
- Fashion retailers can incorporate library-inspired retail designs to make their stores more alluring and promote the unique history and craftsmanship behind their products.
- Bookstores
- Bookstores can focus on minimalist interior design to create a visually pleasing environment that is conducive to browsing and reading.
