A recent brand activation from Unilever's Flora brand took over iconic various attractions in London such as Piccadilly Circus and Canary Wharf. The intriguing stunt aimed to highlight the plant-based nature of the brand's margarine and reminded consumers that the diplodocus was indeed a vegetarian.
An event designed by agency Hot Pickle, the inventive Flora stunt demonstrated that large-scale publicity stunts are a dynamic way to command consumer attention in a time that most people's focus is divided between multiple screens.
Notably, Becel and Flora are both the same brand, with Becel being the name of the product range in most of the world. The campaign champions the brand's current message that focuses on ‘The Amazing Power of Plants," and hopes to educate children on where their food comes from.