Now that Zoolander 2 is in cinemas, Vue Cinemas set up a creative GIF photobooth in order to get people to show off their best Blue Steel impressions.
The 'Vuelander2' photobooth makes it possible for people to create animated GIFs and share them with others on social media using tags like #BlueSteel and #Vuelander2. After a fun selfie is taken, movie-goers are entered to win a cinema gift card from Vue. These GIFs are shared online to the Vuelander2 gallery, featuring the faces of many others who have tried their hand at doing what Derek Zoolander does.
This is just one of many creative promotional stunts that has been part of getting people excited about Zoolander 2. Other off-the-wall marketing tactics have included beauty pop-ups, magazine features and even appearances on real-world runways.
Key Themes Behind This Trend
- GIF Photobooths
- Opportunity for businesses to create interactive brand experiences and drive social media engagement through user-generated content.
- Creative Promotional Stunts
- Opportunity for businesses to generate buzz and excitement around their products through unconventional marketing tactics.
- User-generated Content Campaigns
- Opportunity for businesses to leverage the power of social media and user-generated content to create authentic brand experiences.
Where This Applies
- Entertainment Industry
- Opportunity for movie theaters and entertainment venues to enhance the customer experience and drive ticket sales through interactive photo activations.
- Marketing Industry
- Opportunity for marketing agencies and brands to create memorable and engaging experiences for consumers through creative promotional stunts.
- Photography Industry
- Opportunity for photography companies to collaborate with businesses in creating interactive photobooths and driving social media engagement through user-generated content.
