Popular bulk email service 'MailChimp' now offers a custom tool for sending transactional emails. Transactional emails are messages sent to one recipient that are triggered either by the recipient's action or inaction. This tool provides a user-friendly solution for sending transactional emails such as welcome messages, order confirmations or password resets.
Mandrill works by using MailChimp's existing infrastructure, which is already being used by more than 10 million individuals and businesses worldwide. The tool specifically uses rapid SMTP and API integration to help users send transactional emails in seconds. This is ideal for companies interested in sending data-driven emails such as targeted ecommerce message and personalized one-to-one messages.
Mandrill is ideal for existing MailChimp users because it leverages the company's existing platform to provide a easy solution for sending transactional emails.
What's Driving This Trend
- Transactional Email Tools
- There is an opportunity to create personalized email tools that cater towards specific transactional email purposes.
- Rapid Email Integration
- Businesses can benefit from streamlined email integration that uses existing infrastructure and API support to automate transactional emails.
- Data-driven Email Campaigns
- There are opportunities for companies to personalize and streamline one-to-one email campaigns that are driven by data and user interactions.
Who This Affects Most
- Email Marketing
- Email marketing companies can develop and offer transactional email services to help businesses automate their email campaigns.
- E-commerce
- E-commerce businesses can utilize custom transactional email tools to streamline order confirmation, shipping and other transactional email needs.
- Marketing Automation
- Companies that offer marketing automation tools can integrate transactional email services to deliver targeted, data-driven email campaigns.
