The 'Mandrill' Tool from 'MailChimp' is Meant for Personalized Emails

 - Mar 22, 2016
References: mandrill & kb.mailchimp
Popular bulk email service 'MailChimp' now offers a custom tool for sending transactional emails. Transactional emails are messages sent to one recipient that are triggered either by the recipient's action or inaction. This tool provides a user-friendly solution for sending transactional emails such as welcome messages, order confirmations or password resets.

Mandrill works by using MailChimp's existing infrastructure, which is already being used by more than 10 million individuals and businesses worldwide. The tool specifically uses rapid SMTP and API integration to help users send transactional emails in seconds. This is ideal for companies interested in sending data-driven emails such as targeted ecommerce message and personalized one-to-one messages.

Mandrill is ideal for existing MailChimp users because it leverages the company's existing platform to provide a easy solution for sending transactional emails.