Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Hamleys and St James's Hotel & Club are Running a VIP Family Experience

There's a sophistication that's associated with tea tastings that seems to exclude kids from the experience, but the St James's Hotel & Club is hoping to change this. In partnership with toy brand Hamleys, the five-star hotel is crafting a family-friendly VIP experience that's centered around a board game-themed afternoon tea tasting.

Formally known as the 'It’s All In The Game Afternoon Tea' experience, families can partake in this event on its own, or make it part of a package from the hotel. At the tea session, treats like chocolates, cookies and cakes will be shaped after classic game pieces from chess, Monopoly and Scrabble.

In addition to being able to enjoy sweet treats and a discount voucher from the toy brand, families and their kids can bond over an assortment of board games that are available to play.