The Lindt Gold Bunny Hunts series is a playful Easter brand activation currently touring its way around the United Kingdom. The immersive experience will feature family-friendly activities and will allow consumers to sample new product offerings from the brand. Participating children will also have a chance to win a golden chocolate bunny.
To be hosted at eight parks and gardens around the UK including Kew Gardens, the experience will be managed by experiential marketing agency Innovision. Innovision will also host three play areas in various shopping centers that will include Easter-themed activities and crafts for children and families to take part in. The Gold Bunny Warrens for Lindt will be hosted at the Bluewater Shopping Centre in Kent, Kingston’s Bentall Centre and Birmingham’s Bullring.