Popular frozen yogurt chain 'Orange Leaf' launched the 'My Orange Leaf' app in order to help fans stay connected to the brand. While many chains offer loyalty programs, rewards are often tracked with separate cards that are easy to misplace. This app provides a more convenient way to earn rewards and stay up to date on the latest news from Orange Leaf.
My Orange Leaf is a branded app available for both iOS and Android. The app is primarily designed to help consumers track the rewards they earn from the 'Ounce Back' loyalty program. In addition to seeing what rewards they have earned, customers can also use the app to check the balance of a gift card, view new flavors and get directions to different Orange Leaf locations. Customers can even pull up nutritional information for different flavors.
By integrating its loyalty program into a stand-alone app, Orange Leaf has found a unique way to engage with customers outside of the store.