IKEA Austria is now using retail beacons for the purpose of pushing in-store marketing to consumers who have the IKEA FAMILY app downloaded and Bluetooth enabled.
At its store in Graz, in-store beacons are situated at certain spots in the store in order to welcome shoppers on arrival, entice consumers to take a break at the Food Market and enjoy a free coffee, or offer reminders to use a rewards card when checking out. This offers another layer of interaction that doesn't require a sales associate to be nearby.
In the past, IKEA has embraced creative social media campaigns and augmented reality in order to push its offerings as a forward-thinking furniture retailers. With beacons now being used for the purposes of in-store marketing, a new level of engagement is introduced to brick-and-mortar spaces.
What's Driving This Trend
- Retail Beacons
- Using beacons for in-store marketing introduces a new level of engagement in brick-and-mortar spaces.
- In-store Interactions
- In-store beacons allow for targeted interactions with shoppers without the need for a sales associate.
- Technology Integration
- Integrating beacons with the IKEA FAMILY app showcases the potential for seamless technology integration in retail.
Who This Affects Most
- Retail
- The retail industry can leverage beacons for targeted marketing and improved customer experiences.
- Furniture
- Furniture retailers like IKEA can use beacons to enhance in-store promotions and increase customer engagement.
- Technology
- The technology industry has opportunities to develop and deploy beacon technology for retail and other industries.
