Doritos recently launched its 'Bold 50' campaign in honor of the brand's 50th anniversary. Instead of simply launching a new flavor or running a contest, Doritos is celebrating its anniversary in a big way.
The Bold 50 campaign consists of 50 record-breaking events held over the course of 2016. The first of these events was held on February 7th, when 22 people set the record for the Tallest Suspended Football Party. This consisted of hoisting Doritos fans up by a crane to view Levi's Stadium from above. Other record-breaking events planned for this year include Tallest House of Cards Built Using Doritos and Highest Location to Eat Doritos chips. Fans are invited to participate in any of the challenges in order to help the brand celebrate its anniversary in style.