Located in the London borough of Lambeth, this ingenious living garden billboard by ad agency Wildstone doubles as an urban garden. The innovative project showcases the need for such resources in a city as densely populated as London, while it also suggests a potential opportunity for brands to invest in community infrastructure as part of an official marketing campaign.
The living billboard in Lambeth was a collaborative effort, with several local charities working with Wildstone and the Lambeth Council to devise and orchestrate the installation. The garden will be maintained by local charities the Oasis Community Farm and Eat Work Art.
The structure itself is made of sustainable oak, while the modular system is generally made up of large planters featuring plants, shrubs and vegetables.