In order to celebrate the recent announcement of their T in the Park founding partnership, Tennent Lager hosted an immersive event in Glasglow. The event served as the festival's official launch party and included more than 500 guests, who all entered an enchanting converted church that was lit up with several graphical projections.
The event was organized by Tennent's sponsorship agency Material UK, who specifically created the projection mapping that was featured on the front of Saint Luke's church, while they also created bespoke light installations and several pop-up bars.
T in the Park will take place at Scotland's Strathallan Castle in July 2016, while the event also followed the event's recent lineup announcement. Headlining acts will include the Red Hot Chili Peppers and Calvin Harris.