As part of a stunt to promote the release of the 'Attack on Titan' video game for the PlayStation 4, a unique set of subway posters are going up in Shinjuku Station.
Sony Computer Entertainment set up a 12-meter poster that features 50 of the titans from the anime, live-action movie and upcoming video game. Upon seeing the poster mural, members of the public are encouraged to take out a coin and begin scratching away the villainous titans on the poster. As well as offering entertainment value, fans of the franchise may be lucky enough to scratch a surface that reveals a QR code that links to a downloadable phone wallpaper.
In the past, Shinjuku Station has proved to be a popular spot for interactive gaming advertisements, including ones that make use of bubble wrap and building blocks.
Why This Trend Is Growing
- Interactive Gaming Advertising
- Using physical interaction to engage consumers and promote brand awareness in unique and creative ways.
- Experiential Marketing
- Creating immersive experiences that allow customers to interact with a product or brand, fostering a deeper connection and increasing engagement.
- QR Code Integration
- Incorporating QR codes into marketing materials as a way to provide additional value and drive customer engagement and interaction.
Industries Being Reshaped
- Gaming
- Using scratchable posters and interactive elements to promote video games and engage gamers on a deeper level.
- Advertising
- Innovating traditional advertising methods by incorporating gamification and interactive elements to capture consumer attention and create memorable experiences.
- Marketing
- Leveraging physical interaction and gamification techniques to create immersive marketing experiences that increase brand engagement and drive customer action.
