Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

These Subway Posters Let the Public Attack Game Villains with Coins

 - Feb 24, 2016
References: jp.playstation & japantrends
As part of a stunt to promote the release of the 'Attack on Titan' video game for the PlayStation 4, a unique set of subway posters are going up in Shinjuku Station.

Sony Computer Entertainment set up a 12-meter poster that features 50 of the titans from the anime, live-action movie and upcoming video game. Upon seeing the poster mural, members of the public are encouraged to take out a coin and begin scratching away the villainous titans on the poster. As well as offering entertainment value, fans of the franchise may be lucky enough to scratch a surface that reveals a QR code that links to a downloadable phone wallpaper.

In the past, Shinjuku Station has proved to be a popular spot for interactive gaming advertisements, including ones that make use of bubble wrap and building blocks.