Livestream broadcasting has become an important marketing tool across a variety of industries, as it allows consumers internationally to participate in a local event, whether it's fashion week, a political debate or real estate property viewings. Based in the UK, HouseNetwork enables house hunters to virtually view listings without making an appointment. This feature also allows them to ask questions in real-time in addition to going back and watching favorite home tours.
The property viewings are aired using Periscope. This serves to let multiple people see the same property at the same time, essentially bringing the open house to the digital realm. Prospective buyers will also be able to save time and see more properties this way.