This dynamic Innocent brand activation highlight the juice offerings in a three-city mobile tour. Modelling a vehicle in the same vein as a food truck, the Innocent travelling supermarket was staffed with brand ambassadors who introduced the range of juices through an informative mood boards, matching temperament and cravings with particular varieties of drink.
The Innocent brand activation visited Boxpark in London's Shoreditch, Spa Street in Manchester and New Road in Brighton. Consumers were invited to try samples of the juices, as well as handouts with information regarding the cultivation and production process.
Previously, the Innocent brand launched an unplugged festival that aimed to help individuals curb their smartphone addictions and get in touch with nature.