Soda brand Fentimans recently relaunched its vintage-inspired pop-up lounge in order to celebrate the Six Nations Championship rugby tournament. A previous version of the innovative pop-up was hosted by the brand during the 2015 Rugby World Cup. Taking place at the Captain's House in London, the event features Fentimans-based cocktails created by Chase Distillery specifically for the experience.
The Fentimans pop-up at the Captain's House will also be serving a variety of snacks and Cuban cigars in the space, which has been decorated with black and white rugby portraits and other memorabilia.
The event from soda brand Fentimans showcases the impact of such experiences, which serve as key brand touchpoints that are likely to kickstart a loyal relationship between brand and consumer.