'IJC' is the name of a new online art museum from ANA airline as part of the 'Cool Japan' content that it shares on its own online platform. Taking inspiration from this, the name of the IJC Museum reflects this question: "Is Japan Cool?"
The virtual art museum celebrates Japanese artists like Yayoi Kusama, Kohei Nawa and Hisashi Tenmyouya, who are known for their pop styles. In the virual museum, people from all over the world are able to explore digital exhibits, read stories about them and vote for some of their favorites.
While this might seem like an unusual marketing strategy for an airline, ANA hopes that the IJC Museum will inspire newcomers who want to further explore Japan's culture and art scene.