What is the trend of connected retail spaces?

Exploring retail spaces that integrate technology to enhance customer experiences.

What is the trend of seamless product discovery?

Using technology to make product discovery more effortless, engaging and immersive.

What is the trend of nfc-enabled interactive tablets?

Facilitating product exploration in-store by providing interactive NFC-enabled tablets to customers.

What are the implications for the retail industry industry?

Using technology to revolutionize the in-store customer experience and drive engagement.

What are the implications for the mobile device industry industry?

Providing the necessary tools for brands to design interactive and memorable offline customer experiences.

What are the implications for the software industry industry?

Developing software solutions that create interactive, immersive and engaging retail experiences.

Tablet-Powered Apparel Stores : connected store

Tablet-Powered Apparel Stores

Timberland's Connected Store Encourages Discovery with NFC Tablets

Laura McQuarrie — March 8, 2016 — Business

References: timberland & retail-innovation

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One of the Timberland shops in New York is now becoming a model for connected store concepts. This retail space features a station where consumers are able to pick up a NFC-enabled tablet in order to discover more about the products in store. With a tablet in hand, users are able to go around the store and "tap a tag" hanging from a physical item in order to pull up additional product info on-screen.

Unlike many retail experiences, this one does not require a customer to download an app or share their personal email. However, they may do so if they are interested in creating a wish list based on the items they explored in-store.

Using CloudTags, this experience seems to fall between consulting a store associate or a shopper pulling out their own smartphone to find out more information.

Trend Themes

Connected Retail Spaces — Exploring retail spaces that integrate technology to enhance customer experiences.
Seamless Product Discovery — Using technology to make product discovery more effortless, engaging and immersive.
Nfc-enabled Interactive Tablets — Facilitating product exploration in-store by providing interactive NFC-enabled tablets to customers.

Industry Implications

Retail Industry — Using technology to revolutionize the in-store customer experience and drive engagement.
Mobile Device Industry — Providing the necessary tools for brands to design interactive and memorable offline customer experiences.
Software Industry — Developing software solutions that create interactive, immersive and engaging retail experiences.

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