One of the Timberland shops in New York is now becoming a model for connected store concepts. This retail space features a station where consumers are able to pick up a NFC-enabled tablet in order to discover more about the products in store. With a tablet in hand, users are able to go around the store and "tap a tag" hanging from a physical item in order to pull up additional product info on-screen.
Unlike many retail experiences, this one does not require a customer to download an app or share their personal email. However, they may do so if they are interested in creating a wish list based on the items they explored in-store.
Using CloudTags, this experience seems to fall between consulting a store associate or a shopper pulling out their own smartphone to find out more information.
Why This Trend Is Growing
- Connected Retail Spaces
- Exploring retail spaces that integrate technology to enhance customer experiences.
- Seamless Product Discovery
- Using technology to make product discovery more effortless, engaging and immersive.
- Nfc-enabled Interactive Tablets
- Facilitating product exploration in-store by providing interactive NFC-enabled tablets to customers.
Industries Being Reshaped
- Retail Industry
- Using technology to revolutionize the in-store customer experience and drive engagement.
- Mobile Device Industry
- Providing the necessary tools for brands to design interactive and memorable offline customer experiences.
- Software Industry
- Developing software solutions that create interactive, immersive and engaging retail experiences.
