UberWine is a new experiential project to be introduced by the innovators at Uber Chile. The incredible service will be an add-on within the existing Uber app and will operate out of the country's capital, Santiago. Similar to other promotions carried out by the brand around the world, the UberWine experience will kick off when users request a ride under the special 'UberWine' section of the mobile app.
With four vineyards currently participating, the event is a clever way to promote the region's wine supply and the ride-sharing service in Chile. Each wine tour will span five hours and interested parties are able to explore the pricing options and selected vineyards on the Uber Chile website.
Given that it is currently summertime in the southern hemisphere, the UberWine experience is sure to be a hit with locals and tourists alike.