Bollinger Unveils James Bond-Themed 'Cuvée 007'
Niko Pajkovic — September 3, 2021 — Lifestyle
References: champagne-bollinger & thedrinksbusiness
Luxury French champagne brand Bollinger has announced the release of 'Cuvée 007,' a bottle of high-quality champagne designed to promote MGM's upcoming James Bond film, 'No Time To Die.'
Marketed as the 'Champagne of Bond,' the new Bollinger line celebrates its 40-year history as the official champagne of 007. The 'Cuvée 007' will be offered for a limited time, making it a rare pick-up for champagne and wine collectors. Its accompanying marketing push leans heavily on iconic Bond imagery, marrying the brand's special Cuvée with photos and silhouettes of the classic Aston Martin DB5, a vehicle featured prominently throughout the series.
Released a month ahead of 'No Time To Die,' this exclusive bottle of bubbly is sure to appeal to both fans of the series and champagne collectors alike.
Marketed as the 'Champagne of Bond,' the new Bollinger line celebrates its 40-year history as the official champagne of 007. The 'Cuvée 007' will be offered for a limited time, making it a rare pick-up for champagne and wine collectors. Its accompanying marketing push leans heavily on iconic Bond imagery, marrying the brand's special Cuvée with photos and silhouettes of the classic Aston Martin DB5, a vehicle featured prominently throughout the series.
Released a month ahead of 'No Time To Die,' this exclusive bottle of bubbly is sure to appeal to both fans of the series and champagne collectors alike.
Trend Themes
1. Luxury Movie-themed Beverages - There may be opportunity for other luxury brands to collaborate with movies and create branded beverages as collector items.
2. Nostalgic Marketing Campaigns - Brands can leverage nostalgia by tapping into pop culture franchises to create buzz and appeal to collectors.
3. Limited Edition Product Releases - Offering products for a limited time can create a sense of exclusivity and encourage collectors to purchase.
Industry Implications
1. Wine and Champagne - Wine and Champagne brands can collaborate with movie franchises to create exclusive products that appeal to collectors.
2. Luxury Goods - Luxury brands can leverage nostalgia by collaborating with pop culture franchises and create limited edition products for collectors.
3. Entertainment - Movie, TV and game franchises can collaborate with luxury brands to create collector's items and limited edition products to accompany their releases.
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