To promote the forthcoming James Bond movie, Aston Martin has officially launched its own 'No Time To Die' campaign, revealing a life-sized replica of the original 1965 Corgi DB5 model. The convincing replica will be put on display for public viewing at The Coaling Jetty, Battersea Power Station until October 1st.
Not only does the replica mirror the appearance of the original, but it also comes equipped with several working gadgets, lifted directly from 'Goldfinger'. These include a bulletproof rear shield, extending front over-riders, rotating number plates, and, of course, pop-up machine guns.
Alongside the launch of this one-of-kind installation vehicle, Aston Martin has also announced that it will be producing and selling 25 'DB5 Goldfinger Continuation' models, which will be direct reproductions of the on-screen DB5 but without the associated gadgets.
Image Credit: Aston Martin
What's Driving This Trend
- Movie-inspired Replica Cars
- Businesses in automotive industry can leverage the growing trend of producing replica cars with working gadgets lifted from popular movies.
- Promotional Stunts
- Brands can explore the trend of using promotional stunts to attract potential customers and create brand awareness.
- Vintage Revival
- Companies in the automotive industry can take advantage of the trend of reviving vintage cars to satisfy nostalgia and create a sense of exclusivity for consumers.
Who This Affects Most
- Automotive
- The automotive industry has an opportunity to create demand through producing replica cars that are inspired by popular movies.
- Entertainment
- The entertainment industry can leverage the trend of producing iconic movie props to create buzz and interest in their upcoming movies.
- Marketing
- Businesses in marketing can explore the trend of using promotional stunts inspired by movies to reach their target audience and create memorable experiences.
