Ferarri Trento, an Italian company specializing in sparkling wine, has released the 'The Ferrari F1 Limited Edition,' a Blanc de Blancs Trentodoc, made from Chardonnay from the vineyards of Trentino-Alto Adige.
First unveiled as the Gran Premio d’Italia 2021 at Monza on September 12th, the new champagne comes packaged in a series of exclusive looks that features four of the top Grands Prix in the FIA Formula 1 World Championship. The Silverstone, Monza, Sochi F1, and Suzuka circuits all come in unique packaging with their own labels.
As for the champagne, it has been matured on its lees for over three years and is crafted using the traditional Trentdoco method. With notes of ripe fruit, bread, and hazelnuts, this limited edition bottle of bubbly is light while maintaining a sophisticated blend of flavors.
Image Credit: Ferarri
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- Luxury Automotive Beverages
- Opportunity for luxury car brands to partner with premium beverage companies to create exclusive collaborations.
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- Strategy for companies to release branded limited editions of their products to increase brand loyalty and exclusivity.
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Who This Affects Most
- Beverage
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- Automotive
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