Ferrari Launches New Bubbly to Celebrate Its Formula 1 Partnership
Niko Pajkovic — September 23, 2021 — Lifestyle
References: ferraritrento & thedrinksbusiness
Ferarri Trento, an Italian company specializing in sparkling wine, has released the 'The Ferrari F1 Limited Edition,' a Blanc de Blancs Trentodoc, made from Chardonnay from the vineyards of Trentino-Alto Adige.
First unveiled as the Gran Premio d’Italia 2021 at Monza on September 12th, the new champagne comes packaged in a series of exclusive looks that features four of the top Grands Prix in the FIA Formula 1 World Championship. The Silverstone, Monza, Sochi F1, and Suzuka circuits all come in unique packaging with their own labels.
As for the champagne, it has been matured on its lees for over three years and is crafted using the traditional Trentdoco method. With notes of ripe fruit, bread, and hazelnuts, this limited edition bottle of bubbly is light while maintaining a sophisticated blend of flavors.
Image Credit: Ferarri
First unveiled as the Gran Premio d’Italia 2021 at Monza on September 12th, the new champagne comes packaged in a series of exclusive looks that features four of the top Grands Prix in the FIA Formula 1 World Championship. The Silverstone, Monza, Sochi F1, and Suzuka circuits all come in unique packaging with their own labels.
As for the champagne, it has been matured on its lees for over three years and is crafted using the traditional Trentdoco method. With notes of ripe fruit, bread, and hazelnuts, this limited edition bottle of bubbly is light while maintaining a sophisticated blend of flavors.
Image Credit: Ferarri
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1. Luxury Automotive Beverages - Opportunity for luxury car brands to partner with premium beverage companies to create exclusive collaborations.
2. Branded Limited Editions - Strategy for companies to release branded limited editions of their products to increase brand loyalty and exclusivity.
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Industry Implications
1. Beverage - Opportunity for beverage companies to create exclusive collaborations with luxury car brands to reach high-end consumers.
2. Automotive - Opportunity for car companies to partner with premium beverage companies to create unique products that align with their brand image.
3. Event Marketing - Opportunity for event planning companies to incorporate experiential marketing strategies into their events to create engaging and memorable brand experiences for attendees.
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