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Top 40 Publicity Stunts in April

From Branded Easter Egg Hunts to Chocolate-Built Pop-Up Bars

— April 23, 2016 — Marketing
The top April 2016 publicity stunts showcase the consumer desire for memorable brand experiences that highlight a product's best uses and immerses them in the lifestyle vision of the brand.

In order to promote the brand's new activewear collection, H&M Poland hosted an immersive brand activation that aimed to transport participants back to the days of elementary school gym class. The innovative event was hosted at a real school in Warsaw and featured local trainers taking attendees through a series of workouts in order to earn pieces from the collection.

Located in the London neighborhood of Shoreditch, the Carlsberg Chocolate Bar is a creative pop-up concept that will be open over Easter weekend 2016. The playful event features an entire pub created out of chocolate and invites guests to enjoy a free half-pint in a chocolate-molded Carlsberg "glass."
6.5
Score
Popularity
Activity
Freshness
40
Pizza Box Proposals
Pizza Box Proposals
In the UK, Pizza Hut Helps to Orchestrate a Sweet Leap Year Proposal
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39
Cereal Brand Bee-Saving Initiatives
Cereal Brand Bee-Saving Initiatives
Honey Nut Cheerios Wants to Help You #BringBackTheBees
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38
Minibar Mixology Videos
Minibar Mixology Videos
Virgin Hotels Chicago Illustrates Making Mixed Drinks with Minibar Alcohol
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37
High-Speed Test Drives
High-Speed Test Drives
This Porsche Prank Challenges New Road Users to Drive a Sports Car
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36
Miniature Car Mosaics
Miniature Car Mosaics
This Car Display from Citroën is Made of 3,000 Toy Models
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35
Combative Laundry Campaigns
Combative Laundry Campaigns
This LG Marketing Stunt Has Delicates and Regulars Face Off
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34
Passport-Locating Challenges
Passport-Locating Challenges
The 'Passport Challenge' Rewards Those Who Can Find Their Documents
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33
On-Demand Celebratory Dances
On-Demand Celebratory Dances
Uber China Hosted a Special Chinese New Year Service in 23 Cities
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32
Meatless Sandwich Menus
Meatless Sandwich Menus
Arby's Leap Day Menu is a Tongue in Cheek Approach to Vegetarianism
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31
Pregnancy Train Passes
Pregnancy Train Passes
Virgin Trains Brings Ease to Both Travel and Pregnancy with 'Mum Passes'
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30
Pizza-Delivering Robots
Pizza-Delivering Robots
The Domino's DRU Robot Vehicle Delivers Pizza in Brisbane
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29
Bunny Adoption Pop-Up Spas
Bunny Adoption Pop-Up Spas
Beauty Brand 7th Heaven Hosted a Bunny Spa at Covent Garden
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28
Giant Topiary Dinosaur Stunts
Giant Topiary Dinosaur Stunts
Margarine Brand Flora Recently Toured a 13-Foot Diplodocus
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27
Television-Inspired Carnival Stunts
Television-Inspired Carnival Stunts
The Mr Robot SXSW Pop-Up Featured a 100-Foot Ferris Wheel
<
26
Video Game Anniversary Stunts
Video Game Anniversary Stunts
An Army of Pikachus Took Over NYC for the Pokemon 20th Anniversary
<
25
Huggable Subway Ads
Huggable Subway Ads
This Underground Advertising Stunt Promotes the Anniversary of Pompompurin
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24
Branded Easter Egg Hunts
Branded Easter Egg Hunts
The Lindt Gold Bunny Hunts Series Will Travel Around the UK
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23
Analog Pop-Up Shops
Analog Pop-Up Shops
Analog by American Greetings Offers Low-Tech Entertainment to SXSW Attendees
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22
Social City Billboards
Social City Billboards
Snapchat is Turned Its Geofilters into Social Media Advertisements
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21
Vintage Soda Cocktail Pop-Ups
Vintage Soda Cocktail Pop-Ups
Soda Brand Fentimans Has Launched a Pop-Up Ahead of Six Nations
<
20
Fantasy Series Snow Murals
Fantasy Series Snow Murals
Artist Simon Beck Made a Game of Thrones Snow Mural for Sky Atlantic
<
19
Sneaker Milestone Conventions
Sneaker Milestone Conventions
Air Max Con Tokyo is an Interactive Three-Day Event
<
18
Student Loan Finance Activations
Student Loan Finance Activations
Future Finance Launched a Publicity Stunt Around London Students
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17
Soda Brand Mobile Kitchens
Soda Brand Mobile Kitchens
The Pepsi Nspire Truck Will Mix Things Up at SXSW 2016
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16
Submerged Easter Egg Stunts
Submerged Easter Egg Stunts
The Latest Cadbury Stunt is an Installation at Loch Ness
<
15
Multi-Sensory Candy Events
Multi-Sensory Candy Events
The LCO Performed Cadbury Dairy Milk's 'The Sound of Flavourites'
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14
Urban Garden Billboards
Urban Garden Billboards
This Billboard by Wildstone in London Doubles as a Community Garden
<
13
Design Agency Visual Identities
Design Agency Visual Identities
The Masquespacio Branding Highlights the Agency's Capabilities
<
12
Chocolate Bunny Activations
Chocolate Bunny Activations
Dr Oetker Placed a Seven-Foot-Tall Edible Installation in London
<
11
Easter Bunny Brand Activations
Easter Bunny Brand Activations
This Haribo Activation Toured the City of London Offering Treats
<
10
Cinematic Display Trucks
Cinematic Display Trucks
This Film Marketing Stunt for Spectre Shows Off Bond's Movie Props
<
9
90s Game Show Recreations
90s Game Show Recreations
The London Crystal Maze Event Promotes Freixenet Sparkling Wine
<
8
Retail Kitchen Experiences
Retail Kitchen Experiences
IKEA's Instead of Cafe Pop Up Addresses Dining Affordably
<
7
Athletic Collection Workout Launches
Athletic Collection Workout Launches
H&M Poland Held an Immersive Fitness Event in Warsaw
<
6
Multi-Sensory App Activations
Multi-Sensory App Activations
The Candy Crush Castle is a Scented Bouncy Castle for Adults
<
5
Chocolate-Built Pop-Up Bars
Chocolate-Built Pop-Up Bars
The Carlsberg Chocolate Bar Has Opened Its Doors in Shoreditch
<
4
Branded Traveling Market Tours
Branded Traveling Market Tours
This Innocent Brand Activation Featured a Three-City Tour
<
3
Slow-Mo Brewery Photobooths
Slow-Mo Brewery Photobooths
Asahi Beer Held an Immersive Event at This Shoreditch Brewery
<
2
Sleep-Based Brand Activations
Sleep-Based Brand Activations
This Bold Event from Greggs Promotes Its New Flat White Coffee
<
1
Wearable Brand Activations
Wearable Brand Activations
This Fit Bit Event Invited People to Try Its Obstacle Course
<