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From Branded Easter Egg Hunts to Chocolate-Built Pop-Up Bars

 - Apr 23, 2016
The top April 2016 publicity stunts showcase the consumer desire for memorable brand experiences that highlight a product's best uses and immerses them in the lifestyle vision of the brand.

In order to promote the brand's new activewear collection, H&M Poland hosted an immersive brand activation that aimed to transport participants back to the days of elementary school gym class. The innovative event was hosted at a real school in Warsaw and featured local trainers taking attendees through a series of workouts in order to earn pieces from the collection.

Located in the London neighborhood of Shoreditch, the Carlsberg Chocolate Bar is a creative pop-up concept that will be open over Easter weekend 2016. The playful event features an entire pub created out of chocolate and invites guests to enjoy a free half-pint in a chocolate-molded Carlsberg "glass."