A recent finance activation in London sought to highlight the haunting feeling that can be brought on by student loan debt. The publicity stunt, created for Future Finance, featured two removal men wearing blue suits carrying an enormous £1 coin on footpaths frequented by students.
Measuring almost two-meters in height, the giant coin was shuffled through busy spaces like London University, Oxford Circus and near popular restaurants, libraries and high street shops. The campaign also sought to bring attention the brand's current social media competition, which will reward one lucky student with a gift of £1,000.
The clever finance activation was designed and orchestrated by agency House of Experience, who also organized the large toilet activation for toilet product brand Bloo.