This LG Marketing Stunt Has Delicates and Regulars Face Off
Laura McQuarrie — February 26, 2016 — Marketing
References: creativeguerrillamarketing
In order to advertise the benefits of its TWIN Wash, LG marketing material like its 'Divide & Conquer Laundry' commercial introduced clothing pieces that can effortlessly move on their own. This also served to introduce an ongoing clothing battle between the "delicates" and the "regulars."
As a continuation of this advertising story, LG took to the streets in order to set up giant articles of clothing that were controlled like puppets. On the streets, one delicate and one regular item were designed to fight against each other, throwing punches and all.
With the TWIN Wash machine, consumers are easily able to separate the two types of clothing, so that there's no need for garments to fight one another while trying to get clean.
As a continuation of this advertising story, LG took to the streets in order to set up giant articles of clothing that were controlled like puppets. On the streets, one delicate and one regular item were designed to fight against each other, throwing punches and all.
With the TWIN Wash machine, consumers are easily able to separate the two types of clothing, so that there's no need for garments to fight one another while trying to get clean.
Trend Themes
1. Interactive Marketing Stunts - Opportunity to create immersive and engaging marketing campaigns that captivate audiences.
2. Autonomous Clothing - Potential to develop clothing items with embedded technology that can move and perform tasks on their own.
3. Segmented Washing Machines - Application of technology to create washing machines that can efficiently and effectively wash different types of clothing at the same time.
Industry Implications
1. Advertising - Disruption opportunity through the use of innovative marketing tactics and interactive campaigns.
2. Fashion - Opportunity to explore the development of smart clothing with autonomous capabilities.
3. Appliances - Potential for the creation of advanced washing machines that offer efficient and convenient laundry solutions.
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