Twin Peaks, the iconic sports lodge chain, recently joined forces with University of Nebraska Lincoln Linebacker and Former Navy Seal, Damian Jackson, to launch a charitable campaign benefitting Folds of Honor. The campaign will use Jackson's name, image, and likeness in its first-ever NCAA sponsorship.
"I'm incredibly honored and proud to team up with Twin Peaks," Jackson said. "This is a huge national brand that is well-known for supporting not just sports teams and fans, but also active duty and veterans. I can't wait to begin this special partnership that's focused on Husker football and giving back to military families!"
For each touchdown Nebraska cores during the football season (including those accumulated so far), Twin Peaks will donate $100 to Folds of Honor.
Image Credit: Twin Peaks
Key Themes Behind This Trend
- Charitable Partnerships
- More brands will partner with charities to drive social good while also enhancing their brand image.
- Athlete Endorsements for Social Good
- Athletes will continue to leverage their celebrity status to draw attention to important causes, such as supporting military families.
- Sports Sponsorships for Social Good
- More brands will engage in sports sponsorships to increase visibility and impact for social good campaigns.
Where This Applies
- Food and Beverage
- Food and beverage companies have a unique opportunity to leverage their products and services to support important causes, such as military families.
- Sports Apparel and Equipment
- Sports apparel and equipment companies can use their products and marketing to support athletes who are making a difference.
- Hospitality
- Hospitality companies can use their venues and services to support charitable campaigns, such as offering special promotions or events that donate a portion of proceeds to a cause.
