In conjunction with the release of the Sierra Nevada Brewing Co.'s latest seasonal beer, Powder Day IPA, the brewery announced a donation doubling initiative benefiting their longtime nonprofit partner, Protect Our Winters (POW). Sierra Nevada will match consumer donations up to $25,000 total during the donation drive, from Feb. 1 to 22. Consumers are encouraged to donate any amount to help POW advance non-partisan policies and outreach that protect the environment.
“We partner with Protect Our Winters to combine our love of the outdoors with climate action needed for a resilient future,” said Mandi McKay, Sierra Nevada Director of Sustainability and Social Responsibility. “POW's non-partisan mission inspires all of us to find common ground and protect the places we live and play.”
Image Credit: Sierra Nevada Brewing Co.
Why This Trend Is Growing
- Sustainability-driven Collaborations
- More companies will partner with non-profits to promote environmental sustainability efforts through donation incentives.
- Consumer-driven Donation Matching
- More companies will incorporate consumer-driven donation-matching into their sustainability initiatives to increase engagement and drive impact.
- Industry-non-profit Partnerships
- More industries will form partnerships with non-profits who share similar goals, leveraging each other's strengths to drive positive impact.
Industries Being Reshaped
- Beverage Industry
- Beverage companies can leverage sustainable initiatives as a way to promote their brand image and create positive impact.
- Non-profit Sector
- Non-profits can form partnerships with businesses to drive more effective and efficient environmental sustainability campaigns.
- Hospitality Industry
- Hotels and resorts can promote environmental sustainability in collaboration with non-profits, while also offering unique experiences to their customers.
