As we approach the holiday season, Sierra Nevada is helping fans get into the festive spirit with the relaunch of its Celebration. First brewed in 1981, the family-owned brewery is bringing back this fresh-hop IPA, marking its 40th anniversary. Available nationwide in mid-October, Celebration Ale features fresh hops (the first of the season) and boasts notes of malty caramel, pine, and citrus. The beverage is great for fall and winter with its warm and indulgent flavor profile.
To kick off the relaunch, the brand debuted the 'Twas the Night Before Brewing: Celebration' video campaign that features Charlie Bamforth reading a holiday poem that was inspired by the creation of the decadent beer.
Consumers can now purchase the Sierra Nevada Celebration Beer at participating retailers.
Image Credit: Sierra Nevada
What's Driving This Trend
- Fresh-hop Ipas
- Craft breweries can invest in developing fresh-hop IPA flavors to capitalize on the holiday season demand for warm and indulgent beverages.
- Holiday-inspired Marketing Campaigns
- Brands can embrace holiday-inspired marketing campaigns like Sierra Nevada's 'Twas the Night Before Brewing: Celebration' to enhance their marketing in the holiday season
- Limited Edition Retro Products
- Companies in the food and beverage industry can re-introduce limited edition retro products to commemorate anniversaries and leverage the nostalgia of their customers.
Who This Affects Most
- Craft Beer
- Craft breweries can create special and limited edition festive fresh-hop IPAs to attract customers in the holiday season.
- Food and Beverage Marketing
- Marketing teams in the food and beverage industry can come up with holiday-themed campaigns and poetry to entice customers and create brand awareness.
- Retail
- Retailers can offer nostalgic limited edition products like the Sierra Nevada Celebration Beer to attract customers and boost their sales during the holiday season.
