More brands are striving to align with consumer values, one of which is social good, and quick-serve restaurant Duck Donuts is doing just that with its third annual 'Quack Gives Back Campaign.' The campaign is in partnership with Gabe's Chemo Duck Program and will launch just in time for Childhood Cancer Awareness Month.
Funds raised from the campaign will be donated to help alleviate anxiety and fear for children who are undergoing cancer treatments. “Through partnering with organizations such as Gabe’s Chemo Duck Program, we are able to provide educational resources and a medical play therapy tool that offers huggable hope and comfort to the brave children who are fighting cancer," said Russ DiGillio, the founder and CEO of Duck Donuts.
To support the campaign, consumers can purchase a $1 paper Ribbon Icon from the fast-food chain.