Tijuana Flats has announced the launch of a six-week-long charitable campaign in support of the Breast Cancer Research Foundation (BCRF). By partnering with the Just in Queso Foundation, Tijuana Flats customers will be given the opportunity to round up their order to the next dollar amount, donate in-store or online, or purchase a bottle of Tijuana Flats’ ‘Limited-Edition Smack Sweet’ hot sauce. Through the Just in Queso Foundation, all round-it-up contributions, monetary donations made in-person and online, and purchases of hot sauce will benefit the Breast Cancer Research Foundation.
“Tijuana Flats has donated more than $1 million to BCRF, the highest-rated breast cancer organization in the U.S.,” said BCRF President and CEO Myra Biblowit. “[...] By partnering with BCRF, Tijuana Flats is making a real and tangible impact on moving research forward. Together, we will bring the end of breast cancer into focus.”
Image Credit: Tijuana Flats
Key Themes Behind This Trend
- Charitable Campaigns
- Businesses could explore partnering with charities or creating their own charitable campaigns to support causes their customers care about.
- Round-up Programs
- Businesses could implement round-up programs, where customers can round up their purchase to the nearest dollar to donate to a cause, as a way to encourage charitable giving.
- Cause-related Products
- Businesses could develop cause-related products, such as Tijuana Flats' 'Limited-Edition Smack Sweet' hot sauce, to raise money for charitable causes while also promoting their brand.
Where This Applies
- Restaurant Industry
- Restaurants could implement charitable campaigns or introduce cause-related products as a way to give back to their community and attract socially conscious customers.
- Nonprofit Industry
- Nonprofits could explore partnerships with businesses to create mutually beneficial campaigns that raise awareness and funds for their causes.
- Retail Industry
- Retail businesses could introduce round-up programs or cause-related products to encourage customer loyalty while also supporting charitable causes.
