The Masquespacio branding serves as an ample introduction to the Spanish creative agency's capabilities in both graphic design and brand identity creation. The innovative concept was created and launched by Masquespacio in 2015 as a rebranding effort.
The color scheme includes vibrant pastel hues that puts the agency in a new light, highlighting the versatility of the design team and explores the name origins of the brand by dissecting it and playing with the "Mas" and "More" portions. The vibrant range was photographed for the agency by Luis Beltran.
The purpose of the rebranding effort from the Masquespacio agency was to improve on its already international presence and their reputation for top of the line services in both commercial and private realms.
Key Themes Behind This Trend
- Vibrant Branding
- The use of vibrant pastel hues in design agency branding creates visual interest and highlights the agency's versatility.
- Name Exploration
- Exploring and playing with the origins of a brand name in branding efforts can create memorable and unique visual identities.
- Graphic Design Innovation
- Creative and innovative graphic design can disrupt industry norms and position a design agency as a leader.
Where This Applies
- Graphic Design
- Incorporating innovative graphic design into branding efforts can set a design agency above their competitors and attract new clients.
- Marketing
- Vibrant branding in marketing materials can capture attention and create a memorable impression on potential customers.
- Advertising
- Name exploration can be used in advertising campaigns to create a unique and memorable brand identity that is easily recognizable.
